Chroma Color Corporation, a portfolio company of Arsenal Capital Partners and leading formulator/supplier of specialty color & additive concentrates and IR absorbing & modifying dyes has promoted Greg Gitto to Director of Sales & Marketing-PVC.
Greg Gitto joined the company when Chroma Color acquired Color Resource in June 2021. Color Resource was successful serving the wire and cable, PVC compounding and extrusion industries with PVC color and its own innovative Quasar XL line of high performance non-reactive concentrates for moisture cure XLPE wire and cable.
Greg Gitto comes with extensive experience in PVC compounding & developing new PVC and olefinic products. During his career, 20 years were in PVC compounding in sales and product development. Included involvement was during the inception of low smoke PVC into plenum cable compounds and subsequent development of successful hybrid constructions with FEP. From there, he founded two PVC color concentrate companies. Today Color Resource’s Quasar technology becomes ChromaQuasar and continues to rapidly penetrate the emerging XLPE wire and cable market.
“It’s an exciting time for Chroma Color to merge its patented G2 and G3 technologies with ChromaQausar.”
“The G2 and G3 technologies will provide Chroma new opportunities to develop market leading color concentrates for high flame retardant, highly filled, and low smoke PVC and alloy compounds never seen before. The combine technologies with our market leading PVC concentrates truly create a one-stop shop for our customers.” states Gitto.
“Chroma Color is already well known and respected in the PVC, Wire & Cable market for our high-quality products and technical innovations.” states Bishop Beall, VP of Sales & Business Development, Chroma Color. “With Greg’s extensive product development background and knowledge of the industry, we are confident he will grow the PVC market for us.”
“We see Greg’s understanding our PVC customers’ day-to-day challenges to be of real value to our customers,” stated Shruti Singhal, CEO, Chroma Color Corporation. “As we continue on our path for organic and inorganic growth, we are fully committed to supporting our all of acquired partners and look forward to Greg’s continued contribution to our business.”
Chroma Color: Chroma Color Corporation is a leading specialty color and additive concentrate supplier serving diverse markets, including wire and cable, packaging, healthcare, pharmaceutical, consumer products, and others. With the recent acquisition of Epolin, Chroma is also the recognized leader in the near-infra-red (NIR) absorptive dye industry, producing proprietary blends to suit the eye protection and light management sectors. Chroma Color’s growth strategy includes robust organic and inorganic growth through nine acquisitions over three years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its game-changing colorant, has delighted customers for more than 50 years.