Chroma Color Supports Customers Shifting Away from Traditional Materials Such as Metal to Plastics

Chroma Color is supporting a growing number of companies that are shifting from traditional materials, such as metal, to plastic materials paired with advanced color solutions.

In roofing, for example, suppliers are increasingly adopting plastic components because they are lighter, more resistant to cracking and corrosion, and easier to install. These materials can also replicate the appearance of classic slate or metal finishes through the use of advanced color concentrates. Additionally, plastics can be enhanced with thermal and UV stabilizers, which improve long-term durability. These additives give manufacturers confidence that their products will withstand weathering, temperature extremes, and prolonged sun exposure while maintaining their visual appeal.

Chroma Color Roofing Color Concentrates

A similar transition is occurring in exterior siding. Traditional wood siding is being replaced by composite materials and premium vinyl solutions that replicate the look of natural shake. Modern manufacturing techniques, combined with advanced color concentrates, enable detailed wood-grain textures and a wide range of natural-looking colors that mimic stained or weathered wood. At the same time, these materials eliminate many of the disadvantages of wood; such as rot, insect damage, and frequent maintenance, while delivering consistent performance in harsh environments.

Chroma Color Concentrates for Roofing

In agriculture and other industrial applications, plastics are also replacing metal components. Thermoformed plastic sheets are now widely used due to their lighter weight, corrosion resistance, and recyclability. The reduced weight improves handling and can enhance fuel efficiency, while still providing the durability required for demanding applications.

“By Integrating polymer science with advanced color technology, we can precisely engineer materials that withstand harsh environments while maintaining long-term appearance.  This is where innovation truly drives value for our customers.” – Zach Zander, PhD, R&D Director.

Coloring building and industrial products, however, introduces complexities that can impact consistency, cost, and overall quality. The following best practices can help manage these challenges:

  • Use high-quality color concentrates, masterbatches, or rotomolding-specific formulations to ensure consistent performance and appearance.
  • Partner with a knowledgeable supplier who can optimize pigment loadings based on your specific part geometry.
  • Account for how color perception varies with part size, lighting, and viewing angles. Work with an experienced color lab that can:
  1. Adjust formulations for scale
  2. Consider environmental and visual variables
  3. Deliver consistent results across production runs
  • Optimize color for both performance and cost efficiency. A strong supplier can help you achieve:
  1. Lower let-down ratios (LDR), reducing raw material usage and inventory
  2. Greater consistency, minimizing scrap and rework
  3. Faster, cleaner changeovers that reduce downtime and increase productivity

Chroma Color’s G2®

Chroma Color’s G2® product line has delivered measurable results across industries such as building and industrial products. Whether using injection or extrusion molding, G2® technology consistently provides superior color performance, efficiency, and cost savings.

Chroma Color® Rotomolding Formulations

Chroma Color® rotomolding color options offering provide exceptional dispersion, thermal stability, and consistency, helping manufacturers avoid common defects such as streaking, pinholes, and uneven coloration. These formulations offer a proprietary resin primarily composed of linear low-density polyethylene (LLDPE), widely used in the rotational molding industry for large parts.

Click to Learn More About Our G Series

Learn More About Our Rotomolding Options

Understanding the Essentials of Coloring Large Plastic Parts

     

Chroma Color Concentrates for Large Parts

Producing large plastic parts is an important market in the USA, largely due to the high cost and logistical challenges of shipping oversized parts globally. Key industries that rely on these products include agriculture, transportation, and infrastructure.

Typical large plastic parts include totes, rollout carts, automotive and aerospace components, pipes, agricultural bins, medical equipment housings, playground slides and structures, hot tubs and spas, pallets, kayaks, water tanks, and more. Many of these are manufactured using rotational molding, blow molding, or injection molding processes.

When incorporating color into large parts, molders face several challenges that must be addressed to ensure performance and consistency.

How to Overcome Common Challenges in Coloring Large Parts

1-Color Swirls / Uneven Distribution

Large parts require more resin and colorant, increasing the risk of swirls and uneven color. To minimize this:

-Use high-quality color concentrates, masterbatches or specific rotomolding formulations.

-Optimize processing parameters such as backpressure, screw speed, temperature, gate placement, and flow design.

-Ensure superior dispersion through proper material selection.

2-Dispersion Issues

Achieving proper dispersion is critical for uniform color:

-Partner with color suppliers who can fine-tune pigment loadings for your part geometry.

-Standardize dosing equipment and test dispersion using plaques before scaling up.

-Document and lock in optimized processing parameters for repeatability.

3-Color Matching

Work with suppliers that employ experienced color lab technicians skilled in matching colors for large parts. They must account for variables like lighting and viewing angles, which can influence perceived color differences.

4-Cost and Efficiency

Using lower let-down ratios (LDR) in concentrates can significantly reduce raw material costs, inventory needs, and production expenses. Consistency in color also reduces scrap rates and downtime during changeovers, further improving efficiency.

5- Use of Liquid Color

Replacing liquid color with concentrates improves inconsistent color issues, minimizes batch variation, messy storage issues, and contamination risks. You also eliminate additional cleanup time that slow down changeovers, increases downtime.

Color Concentrate Technology Options for Large Parts

Chroma Color Concentrates Pellets

Not all color concentrates are equal. For example, there is a high-performance color technologies options on the market that are designed to deliver superior performance in large-scale molding applications. The benefit of these technologies includes:

-Extremely high pigment and additive loading levels, reducing LDR requirements.

-Enhanced UV stability for outdoor parts, maintaining color vibrancy and durability.

-Lowers inventory needs, reduces freight costs, and improves warehouse efficiency.

-High dispersibility for seamless blending into polymers, reducing overall colorant usage.

-Good replacement for Liquid Color by delivering precise, consistent color with minimal batch variation and eliminates the mess, storage issues, and contamination risks.

-A rotomolded color concentrates proprietary formulation primarily composed of linear low-density polyethylene (LLDPE) that achieve ideal flow properties and to ensure durable parts with consistent color dispersion.

 

Proven Results of This Technology:

Chroma Color Waste Cans Colorful

1-Rollout cart manufacturers reduced LDR from 3% to 1% while achieving 10-year warranties.

2-Sheet extruders for the portable restroom market improved throughput and reduced panel warpage.

Chroma Color concentrates for Jet skis and four wheelers

3A leading recreational vehicle OEM transitioned from traditional concentrates to this technology achieved:

-Lower costs

-Elimination of flow line defects

-Class A-1 surface finishes

-Expanded use of vibrant, chromatic colors for new launches

Chroma Color rotomolding concentrates for spas

4- Spa Manufacturer switched to proprietary resin primarily composed of linear low-density polyethylene (LLDPE) for a unibody part and was able to have:

Uniform coloration across large surface areas.

Improved impact resistance resulting in stronger, long-lasting spa shells.

A wide range of colors to be applied without high-volume manufacturing requirements.

A concentrate that easy to handle, reducing the dust and mess of dry colorants, and providing consistent, high-quality results in the mold.

Chroma Color’s G2®

Chroma Color’s G2® product line has delivered measurable results across industries such as outdoor durables, packaging, industrial applications, and non-automotive transportation. Whether using injection, extrusion, or blow molding, G2® technology consistently provides superior color performance, efficiency, and cost savings.

Chroma Color® Rotomolding Formulations

Chroma Color®’rotomolding color options offering provide exceptional dispersion, thermal stability, and consistency, helping manufacturers avoid common defects such as streaking, pinholes, and uneven coloration. These formulations offer a proprietary resin primarily composed of linear low-density polyethylene (LLDPE), widely used in the rotational molding industry for large parts.

Chroma Color® Corporation is a technology-leading specialty color concentrate and color masterbatch supplier. Chroma Color® delivers critical aesthetics, technical innovations, and sustainable solutions to plastics processors and brand owners. Having made nine acquisitions Chroma Color®’s growth strategy includes robust organic and inorganic growth. Chroma Color®’s extensive technical leadership and manufacturing expertise, coupled with its game-changing colorant and light management technologies, have delighted customers for over 50 years. 

Chroma Color Expands into Rotomolding Color Solutions

Chroma Color Rotomolding Concentrates

Chroma Color Corporation is excited to announce its expanded capabilities in rotational molding (rotomolding) color solutions following the acquisition of Spectra’s Corona, CA facility. This strategic addition position gives Chroma Color® the ability to meet the stringent requirements of rotomolders and deliver high-quality, customized color solutions for their unique challenges, including Cross-linked Polyethylene (XLPE) Resin Powders.

Chroma Color Plant in Corna, CA

Chroma Color®’s rotomolding color offerings provide exceptional dispersion, thermal stability, and consistency, helping manufacturers avoid common defects such as streaking, pinholes, and uneven coloration. Additionally, the Corona facility offers a proprietary resin primarily composed of linear low-density polyethylene (LLDPE), widely used in the rotational molding industry.

New Rotomolding Capabilities from Chroma Color®

  1. Decades of Rotomolding Expertise

Chroma Color® is now a trusted source for high-performance color concentrates tailored for rotomolders—continuing the legacy of quality these facilities have delivered for decades.

  1. Expert Color Matching

Our experienced team provides precise color matching within your chosen resin. With an on-site analytical laboratory, customers receive comprehensive support in colorants, additives, resins, and troubleshooting for end-product performance.

  1. Optimized Pulverization

We can pulverize color concentrates to achieve ideal flow properties, ensuring durable parts with consistent color dispersion.

  1. Cross-linked Polyethylene (XLPE) Resin Powders

Our XLPE formulations deliver vibrant, uniform coloration and exceptional mechanical strength and impact resistance—perfect for large industrial, chemical, and agricultural storage tanks.

  1. Comprehensive Testing & Validation

Chroma Color®’s in-house laboratory rigorously tests, molds, and evaluates material and color flow, ensuring your parts meet the highest quality and performance standards before full-scale production.

Learn more about Chroma Color® rotomolding solutions you can download this Rotomolding Product pdf.

Or contact us here: https://chromacolors.com/contact-us