Chroma Color® Exhibiting at Compounding World 2024 Booth # C1526

Chroma Color® Corporation is a leading specialty color concentrate supplier serving diverse markets, including wire and cable, packaging, healthcare, pharmaceutical, consumer products, and others. With the acquisition of Epolin, Chroma is also the recognized leader in the near-infrared (NIR) absorptive dye industry, producing proprietary blends to suit the eye protection and light management sectors. Stop by booth C1526 to talk to the Chroma Color® about our color concentrates and masterbatches that includes G-Series, UltraPET, ChromaPCRPET, ChromaNIR, Bio-Compostable option, and more.
The Compounding World Expo is being held in Cleveland, OH, on November 13-14, 2024. Cleveland is the plastics hub of North America and this event caters to the entire compounding supply chain where you can network with peers, gain insights from experts, and explore cutting-edge exhibits – all for FREE. To register visit: https://na.compoundingworldexpo.com
Also you can gain a broader perspective with the co-located expos: Plastics Extrusion World Expo, Plastics Recycling World Expo, and Polymer Testing World Expo that offer cross-industry insights. Our dynamic conference program features technical presentations, industry debates, and insightful seminars across four dedicated theaters.
Essential Guide to Color Concentrates
What Are Color Concentrates?
Historically the most common form of Color Concentrates (a.k.a. masterbatches) are colored plastic pellets. These concentrated colored pellets are typically built to contain 15-50% of specially selected pigments and additives. The remainder of the recipe is a blend of carrier resin, process aids and binders to support consistency within the virgin base resin.
The initial consideration when designing a plastic component is ensuring the base resin AND the color concentrate are suitable for the selected forming process. Common process examples include injection mold, blow mold, injection stretch blow, compression mold and extrusion.
Each process example will introduce different performance stresses. For example, during the injection molding process the selected resins, pigments, dyes, and additives must withstand extreme thermal heat, along with increased shear heat generated as the molten material is injected into the mold.
The combined Resin/Color Concentrate blend must also be suitable for its environment. It might need additives to screen out ultra-violet rays, or antioxidants and other stabilizers to protect against polymer degradation, which can lead to discoloration and product failure.

Alternate Path… 100% Pre-Color Compound
Although not largely used, 100% Pre-Color Compound is considered the easiest path to achieve a colored plastic component. Pre-Color Compound provides the desired end-use color already incorporated within the base resin. This eliminates the need for material blending on the production floor. Pre-Color is often used for very small-size molded components, as the 100% use rate eliminates potential part-to-part color variation.
However, this convenience comes at a very high overall cost and often requires keeping considerable inventory on-hand due to typical industry minimum order requirements. Even with good forecasting, there is a looming threat a program reaches the end of its sales cycle before the pre-color compound inventory is fully depleted.
Color Concentrate Technology Options
The two most widely available choices for Color Concentrates (masterbatches) are either Pellet or Liquid delivery systems. The question for processors becomes, which is the better option?
Both technologies provide different advantages and challenges. Below is a brief overview of both liquid and traditional pellet options, followed by the introduction of new pelletized color technology solutions.
Liquid vs Pellet
LIQUID Colorant for manufacturing plastic products:

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Advantages:
- Effective at extremely low use rates, best suited for tints
- Less heat history than pellet concentrates
- Coloring costs can be lower than conventional pellet color
Challenges:
- Specialized pumps are required
- Several pigment and additive limitations
- Production interruptions caused by container changeover
- Screw slippage at high use rates, particularly with opaque and pearl
- Limited application with engineered polymers
- Not suitable for extrusion blow molding of HDPE bottles
- Increased housekeeping issues related to spill cleanup and special storage of dedicated hoses
- Limited shelf life due to product separation, leading to increased costs and wasted color
- Issues with sustainability due to wasted/residual product and packaging that often requires landfill disposal which is a hidden additional cost

PELLET Colorant for manufacturing plastic parts and products:
Advantages
- Pellets are easy to handle and can be dosed accurately through readily available volumetric and gravimetric feeding systems
- Excellent dispersion
- Reduced housekeeping and maintenance
Challenges
- Conventional pellet colorants are typically more costly than liquid colorant due to high let down ratios (LDR)
Ideally, a winning program requires a colorant format that provides all the Advantages… without any of the Challenges.

Introducing Chroma Color® Corporation’s patented G-Series technologies.
Chroma’s G2®, UltraPETTM and G3® technologies provide vibrant, long-lasting colors essential to meet end-user demands within a convenient Pellet format at the price point in-line with Liquid.
Chroma Color® G-Series
Key Attributes of G2® Color Include:
- Patented carrier system technology
- G2® provides substantial Cost-to-Color savings
- Highest loadings of Organic and Pearlescent Pigments in the industry
- Highest loadings of UV and AO custom colors in the industry
- G2® can provide greater than 10% cycle-time reduction
- Reduced environmental impact, resulting from a decrease in production energy, packaging materials, and CO2 emissions

Chroma Color®’s G Series for Packaging Applications
Key attributes of UltraPET®
Color Include:
- Innovative proprietary carrier system
- UltraPET® technology allows for component processing at much lower temperature than conventional PET pellet concentrates. Lower process temperatures enable molders to significantly reduce potential heat stress on the pigments and dyes
- UltraPET® offers exceptionally high loadings of Pigments and Dyes, allowing processors significant economic benefits from low use rates
- The extremely low use rates (LDR) provided by UltraPET™ can often eliminate the need for drying and recrystallization common in conventional PET pellet concentrates
- UltraPET® concentrates are available in Mini-Beads for applications sensitive to color dispersion, particularly low-level Tints. Mini-Beads provide higher pellets/gram, increasing pellet distribution, promoting faster incorporation rates, leading to improved color dispersion
- UltraPET® concentrates are resistant to alcohol and can be formulated in both non-FDA and FDA compliant packages
- UltraPET® pellet concentrates reduce housekeeping costs compared to the difficulties associated with liquid color
- NEW – Chroma Color® innovation has developed a unique UltraPET® explicitly designed for use with recycled materials. UltraPET PCR allows brand owners to further increase the levels of PET PCR within their package, supporting increased Sustainability Goals.
Key attributes of G3® Color Include:
- Patented manufacturing process technology
- G3® manufacturing process can be utilized across all major polymers AND carrier systems (standard, G2® or UltraPET™) providing processors the ultimate cost-to-color savings opportunity
- G3® achieves a further 20% (or more) increased pigment loading levels in polyethylene and polypropylene – without compromising pigment dispersion
- G3® offers formulations with 40-45% loading of dyes in HIPs, PET, Nylon, Crystal Styrene and Acrylic
- G3® offers formulations with 50+% pearlescent pigment loadings, nearly doubling the historical industry standard of ~30%
Summary:
As your team reviews various color concentrate options or establishes new performance standards for your plastic products, turn to a trusted colorant supplier to guide you through the process. Chroma Color® Corporation can support your successful product launch, with easy processing, and adherence to all environmental and regulatory requirements… using unique patented technologies that enhance aggressive cost conscience programs. Download the pdf of the article here.
About Chroma Color®:
Chroma Color® Corporation is a technology-leading specialty color and additive masterbatch supplier delivering critical aesthetics, technical innovations, and sustainable solutions to plastics processors and brand owners. Chroma Color®’s growth strategy includes robust organic and inorganic growth and having made six acquisitions over the last three years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its game-changing colorant and light management technologies, have delighted customers for over 50 years.
New ChromaBioColor Masterbatch from Chroma Color® for “Difficult to Recycle” Parts

Companies in the plastic’s industry continues to look for color concentrate solutions to meet sustainability goals. To support these customers Chroma Color®’s technical team continues to develop additional options. Recently, a customer was looking for a partner to come up with a color masterbatch using a PHA (polyhydroxyalkanoates) biobased polyester that would comply to *ASTM D-6400/*DIN EN13432 Bio-Composting standards.
The Chroma Color® Technology team developed three new colors for our customer using a specifically designed carrier resin for a masterbatch:
41OR0001SC41CO-F Orange 50/1
41RD0001SC41CO-F Red 50/1
41WH000141CO-F White 50/1
*ASTM D6400 outlines the standard requirements for the biodegradation of solid materials through composting, specifically tailored for labeling plastics intended for aerobic composting in municipal or industrial settings.
*DIN EN 13432 specifies the requirements and procedures for determining the compostability and aerobic treatability of packaging (and its materials).
About PHA’s: are a family of biobased and biodegradable polyesters made by bacterial fermentation. PHACT biopolymers were chosen for this project are plant-based and feature a sustainable manufacturing process. Alone or when blended with other polymers, they dramatically improve environmental characteristics while enhancing physical properties in a broad range of consumer applications. This material is considered to be thermally stable in the normal and customary processing range of 185- 200 Cº. Extended polymer and concentrate residence time in the process equipment may require that process temperature profiles be reviewed and/or adjusted to insure a proper and suitable product.
Click here to download the brochure : https://chromacolors.com/wp-content/uploads/2024/05/Chroma-PHA-Color-Masterbatch-Final-LR.pdf
Chroma Color®:
Chroma Color® Corporation is a leading specialty color and additive concentrate supplier serving diverse markets, including wire and cable, packaging, healthcare, pharmaceutical, consumer products, and others.
With the recent acquisition of Epolin, Chroma Color® is now the recognized leader in the near-infra-red (NIR) absorptive dye industry, producing proprietary blends to suit the eye protection and light management sectors.
Chroma Color®’s growth strategy includes robust organic and inorganic growth through nine acquisitions over three years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its game-changing colorant, has delighted customers for over 50 years.
The Manufacturing Institute Honors Chroma Color® Corporation’s, Chief of Human Resources, Cass Birchbauer

McHenry, IL, March 8, 2024: The Manufacturing Institute—the workforce development and education affiliate of the National Association of Manufacturers—announced Chroma Color® Corporation, Chief of Human Resource, Cass Birchbauer has been recognized as a 2024 Women MAKE Awards Honoree. This annual national awards program honors women who have demonstrated excellence and leadership in their careers and represent all levels of the manufacturing industry, from the factory floor to the C-suite.
“Receiving this award is incredibly humbling. Without the dedication to excellence, innovation, and inclusivity of the company I work for—it would not have been possible” stated Cass Birchbauer. I’m proud to contribute to our company’s success and thankful for the chance to lead impactful initiatives. This award validates why Chroma Color® is really a unique company who never stops pushing boundaries and aiming for greatness.”
The Women MAKE Awards are part of the MI’s Women MAKE America initiative, which is the nation’s marquee program to close the gender gap in manufacturing. Women account for about half of the U.S. labor force but represent less than one-third of the manufacturing workforce. Women MAKE America aims to build the 21st-century manufacturing workforce by empowering and inspiring women in the industry.
“The Women MAKE Awards showcase the vibrant, diverse and rewarding careers in the industry and how women have excelled as manufacturing leaders, paying it forward to inspire and uplift the next generation to pursue opportunities in modern manufacturing,” said Caterpillar Group President of Resource Industries and Women MAKE Awards Chair Denise Johnson.
The Women MAKE Awards gala honors 100 industry leaders (“Honorees”) and 30 rising stars (“Emerging Leaders ”) who have been nominated by their companies as the “go-to” women, recognized for their innovation, dedication, contributions and good counsel. Honorees are further rewarded with access to a two-day leadership development conference in Washington, D.C., in the days leading up to the evening awards gala. Since its launch in 2011, the program has honored and recognized more than 1,400 Honorees and Emerging Leaders.
This accolade serves as a testament to Cass’ unwavering dedication, exceptional leadership, and profound impact on our organization’s human capital strategies within the manufacturing domain. Through her tireless efforts, she has continually elevated our workforce, fostered a culture of innovation and inclusivity, and spearheaded initiatives that have propelled our company forward. Cass also played a pivotal role in creating a culture of ‘ONE TEAM,’ where our focus is on cultivating a safer workplace, encouraging recognition, enhancing communication, providing clear work instructions, promoting feedback, prioritizing training, equipping team members with necessary tools, and advancing an environment of genuine caring, where our team members feel they belong and are set up for success.
“With more than 600,000 open jobs in manufacturing today and the continued need to fill millions more jobs by the end of the decade, it’s critical for manufacturers to engage the largest underrepresented pool of talent: women,” said MI President and Executive Director Carolyn Lee. “The 2024 Women MAKE Awards gala promises to be an inspirational, powerful event, where some of the brightest stars in manufacturing will be recognized for the incredible work they have done—both to grow our industry and to uplift others like them.”
On April 18, the MI will recognize 130 recipients of the Women MAKE Awards in Washington, D.C. The evening will highlight the story of each Honoree and Emerging Leader, including their leadership and accomplishments in manufacturing.
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ABOUT:
Chroma Color® Corporation is a leading supplier of specialty color and additive concentrates, catering to various industries, including packaging, wire and cable, healthcare, pharmaceuticals, and consumer products, among others. With the acquisition of Epolin, Chroma Color® is now the foremost authority in the near-infrared (NIR) absorptive dye industry, creating exclusive blends tailored to meet the needs of light management applications.
ABOUT THE MANUFACTURING INSTITUTE
The Manufacturing Institute builds, diversifies and strengthens the modern manufacturing workforce, with the goal of furthering individual opportunity, community prosperity and a more competitive manufacturing industry. The MI engages underrepresented communities and shifts perceptions about careers in modern manufacturing, leads skilled training and career development programs, provides thought leadership and research on the changing state of the workforce and builds partnerships to scale up its impact on manufacturing in the United States. As the 501(c)3 nonprofit workforce development and education affiliate of the National Association of Manufacturers, the MI is a trusted adviser to manufacturers, equipping them with solutions for the industry’s toughest challenges. For more information, please visit www.themanufacturinginstitute.org.
Chroma Color®’s Annual Pinnacle Award Winner’s

Photo Caption: Chroma Color® Pinnacle Award Winners Celebration held in Nashville, TN: Front Row L-R Gretchen Dragich (SLT), Don Tibbett, Mike Crosby (SLT),Becky Bauer, Mike Johnson, Shruti Singhal (SLT), Cass Birchbauer (SLT), Kori Bouchard, Kaysi Kaczkowski, Jim Walsh (SLT) Back Row L-R Randy Green, Joe Herres (SLT),LJ Baillargeon (SLT), Glenn Munshaw (SLT), Sandy Ippolito, & David Campbell
*SLT- Senior Leadership team
Chroma Color® announced and celebrated the exceptional achievements of our talented individuals who are our winners of this year’s Chroma Color® Pinnacle Award. Each year winners are chosen based on their performance and contributions that went “above and beyond” and significantly impacted our company’s growth and success in the prior year. Each winner (and guest) attended a celebration event, award ceremony, and weekend retreat hosted in Nashville, Tennessee.
By working together and going “above and beyond,” Chroma Color®’s 1TEAM will continue to achieve even greater success in the future.
Jennifer Presnell, Quality & Regulatory Affairs, one of the distinguished winners of the Plastics News Sustainability Leaders Award
The leadership team at Chroma Color® Corporation is delighted to announce the recognition of Jennifer Presnell, Quality & Regulatory Affairs, as one of the distinguished winners of the Plastics News Sustainability Leaders in the Plastics Industry award! To qualify for this award, nominees must lead sustainability initiatives at their organization and make a measurable impact on the environment through their efforts. They must also demonstrate leadership through involvement in professional organizations and civic and community initiatives.
Jim Walsh, VP of Technologies at Chroma Color®, remarked, “We are pleased that Plastics News acknowledges the efforts of individuals contributing to the sustainability of plastics companies. Our entire Chroma Color® team has been diligently working towards becoming a reliable sustainable partner for our customers, with Jennifer at the forefront of our initiatives. This year, we witnessed the tangible outcomes of her dedication as we progressed from an EcoVadis Bronze medal to a Silver Medal in 2023, which is why she earned our nomination.”
In emphasizing the importance of responsibility and education, Jennifer stated, “We must be accountable for our actions and strive to educate ourselves, our customers, and the communities we serve for a better collective future. Progress is achieved one step at a time, building on each improvement.” She expressed pride in rallying the company management and employees to establish their sustainability program, which, despite being in its early stages, has already secured an EcoVadis Silver Medal. With ongoing efforts and active projects, the company is committed to reaching its sustainability goals while prioritizing the well-being of its employees and the broader community.
The Chroma Color® team extends heartfelt congratulations to Jennifer, expressing gratitude for her steadfast commitment to steering the company towards a more sustainable future.
Click here learn more about Chroma Color®’s sustainability efforts: https://chromacolors.com/sustainability-2/
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