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Chroma Color® Corporation Herres Named to Manufacturers Association Board of Directors

chromacolorstg on February 27, 2025

Chroma Color®'s Joe Herres Board Member of NAM

Washington, D.C. – The National Association of Manufacturers announced that Joe Herres CEO of Chroma Color® Corporation, has been named to the NAM Board of Directors. Herres will join the NAM Board to bolster the association’s leadership in policy advocacy, legal action, workforce solutions and operational excellence. He will help the industry advance a manufacturing competitiveness agenda that promotes opportunity and prosperity for all Americans.

Founded in 1895, the NAM, guided by its Board of Directors, is the largest industrial trade association in the United States. The NAM is the nation’s most influential manufacturing advocate, and its membership includes some of the world’s most iconic brands and many of the small manufacturers that power the U.S. economy. Approximately 85% of the NAM’s members are small and medium-sized businesses. Executives on the NAM Board, which comprises leaders representing companies of all sizes in every industrial sector, are the driving force behind the NAM’s efforts.

The NAM is a one-stop shop for manufacturers, telling the story of our industry and equipping manufacturers with invaluable resources through news and insights, thought leadership and partnerships with our digital transformation division, the Manufacturing Leadership Council; our 501(c)3 workforce development and education affiliate, the Manufacturing Institute; and our innovation management division, the Innovation Research Interchange.

The NAM and its members are at the forefront of every important policy debate, focusing on solutions to help the industry compete in the global economy and to help the country address manufacturing policy priorities ranging from renewing pro-growth tax policies and restoring regulatory certainty to securing energy and building a workforce of the future.

“Joining the NAM Board is a privilege and an opportunity to advance the vital work of strengthening manufacturing in the U.S.,” said Herres. “I am committed to collaborating with industry leaders to advocate for policies that will promote competitiveness and job creation. The manufacturing sector is essential to America’s economic resilience, and I look forward to ensuring our industry continues to thrive for the benefit of all Americans.”

“Joe is a proven leader who is committed deeply to the success of our industry, and the NAM will be stronger thanks to his service on our Board of Directors,” said NAM President and CEO Jay Timmons. “We are in a defining moment for manufacturing in the U.S. as we advocate for a clear, actionable and commonsense strategy from the federal government that will increase investment in the U.S. and make us more successful. Joe will be a partner in advancing a competitiveness agenda that will amplify the voices and efforts of manufacturers across America. I look forward to working together as advocates for manufacturing in the U.S. while we advance the values that have made America exceptional and our industry strong—free enterprise, competitiveness, individual liberty and equal opportunity.”

Chroma Color®:

Chroma Color® Corporation is a leading specialty color and additive concentrate supplier serving diverse markets, including wire and cable, packaging, healthcare, pharmaceutical, consumer products, among others. Chroma Color®’s growth strategy includes a deep focus on organic growth as well as inorganic growth through several strategic acquisitions over recent years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its market-leading colorant, has delivered high value to customers for more than 50 years. chromacolors.com.

-NAM-

The National Association of Manufacturers is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs nearly 13 million men and women, contributes $2.93 trillion to the U.S. economy annually and accounts for 53% of private-sector research and development. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States. For more information about the NAM or to follow us on Twitter and Facebook, please visit www.nam.org.

733 10th St. NW, Suite 700 • Washington, DC 20001 • (202) 637-3000

What is the Smarter Choice for Plastic Manufacturing…Color Concentrates or Liquid Color?

chromacolorstg on February 17, 2025

Over the past decade, consumer packaged goods (CPG) companies have increasingly prioritized cost reduction. While efforts have largely focused on innovations in package design and construction, attention has also shifted to other cost factors, such as colorants and design features.

Traditionally, CPG companies relied on the expertise of their molding partners in these areas. However, in recent years, colorant suppliers have taken a more proactive approach, presenting their cost-saving solutions directly to corporate decision-makers.

This shift has led to the growing adoption of liquid color in the packaging industry, because in some cases it has demonstrated ability to lower let-down ratios and reduce overall costs compared to traditional color concentrates. Despite these benefits, many processors remain hesitant due to the housekeeping challenges and high scrap rates often associated with liquid color.

 Overview of Liquid Color

Chroma Color® Liquid Color Alternative

Advancements in liquid colorant dosing systems over the past decade have greatly enhanced their user-friendliness, providing cleaner and easier handling solutions tailored to industry requirements. Liquid colorants have long delivered vibrant hues at low use rates, offering excellent color distribution ideal for tints and transparent applications. For instance, liquid colorants can achieve some pearlescent and metallic effects, enhancing shelf appeal for brand owners and packaging designers.

Additionally, liquid colorants can be processed at lower temperatures than traditional masterbatch, avoiding heat history degradation and eliminating pre-decomposition concerns. This makes them a reliable and efficient choice for achieving striking visual effects without compromising material integrity.

On paper, liquid color may seem cost-effective, promising aesthetic benefits at reduced expenses. However, the hidden drawbacks often complicate the overall production process.

Challenges of Liquid Color:

  • Complex Equipment Needs: Liquid color requires specialized pumps and hoses to integrate properly, complicating operations. For example: If a line stops and the equipment isn’t tied into the screw signal correctly the liquid pump will keep dosing, flooding the barrel with color.

In addition, Liquid is delivered through polyethylene tubes which can wear out and rupture, causing spills.  Additionally, these tubes are consumables not provided by the manufacturer and need to be purchased by the molder.

  • Handling Inefficiencies: High risks of spills and constant equipment maintenance make liquid color messy and inefficient. For example, liquid color often causes screw slippage, especially at higher letdown ratios, which results in the constant monitoring of the machine and severe delays in production.  When a liquid container empties, it often does so with no warning. This requires the machine to be stopped until the new container is ready to run and again, causes delays in production.

Liquid color also has a tendency when used for long periods of time to cause staining of the screw of the manufacturing machine The limited shelf life and frequent separation issues lead to waste.

  • Resin Compromises: Liquid color displaces resin, requiring more material to maintain shot weight, which can increase costs unexpectedly. For instance, a lower letdown ratio (LDR) may look appealing but adds resin expenses, diminishing perceived savings. In addition, liquid needs to be stored in temperature-controlled areas.  Additionally, shipping liquid in cold weather can allow it to freeze, ruining the color.
  • Waste & Sustainability: Liquid color cannot be fully used from containers, leading to scrap rates of up to 10%. Combined with disposal issues requiring hazardous waste removal, this contributes significantly to environmental concerns. Plus, when using regrind, the fines can mix with liquid and create clumps that block the flow of pellets through the feed throat.

The Efficiency of New Technology of Color Concentrates

Newer color concentrate technology offers a superior alternative that minimizes these inefficiencies. Unlike liquid color, advanced pelletized concentrates eliminate the mess, waste, and complex equipment while offering consistent color results across various applications.

Chroma Color® Pellet Color Concentrates

Advantages of Color Concentrate Pellets:

  • Sustainability: Liquid color’s carbon footprint is significant, with oil-based carrier systems adding to environmental impact. This technology’s carrier system uses fewer raw materials and reducing carbon output.
  • Ease of Use: These pellets integrate seamlessly into production lines, compatible with standard feeding systems. No pumps, no spills—just easy, efficient coloring.
  • Maximized Usage: Unlike liquid color, this technology allows for 100% use, reducing waste and ensuring every pellet contributes to the product.
  • Reduced Scrap and Downtime: Liquid color systems often cause scrap and require frequent purging, but these color concentrates pellets enable faster color changeovers with minimal waste, optimizing production efficiency.
  • Simplified Disposal: These pellets are also non-hazardous and disposed of in traditional waste streams, unlike liquid color, which needs special disposal and adds to a higher carbon footprint.

Comparing the Environmental Impact

Chroma Color® Pellet Color Concentrates Shipping

Packaging and Shipping:  A 1,000-pound order of this technology is packaged in Sustainable Forestry Initiative (SFI) rated cardboard and weighs about 25 pounds including the lid. Most processors have liquid color delivered in 5-gallon buckets so they can agitate the color before use. Obviously, pellets do not need to be agitated. To ship 1,000 pounds of liquid color in plastic buckets is roughly 100 pounds of packaging material used to ship the liquid color vs 25 lbs. of the new pellet technology.

Some liquid companies have touted a “Pump in a Drum” system for reusable packaging, but keep in mind doing this adds another shipment back to the manufacturer and increases the carbon footprint of the packaging in the life cycle assessment.

“Cradle to Grave” Sustainability: The complete lifecycle of this newer color concentrate is designed to be environmentally friendly, with fewer emissions and more efficient waste management. Liquid color’s extra shipments for hazardous waste disposal and inefficient usage only add to its environmental burden.

Why Chroma Color®’s G-Series Is the Future

Chroma Color® G Series, G2 & G3

Chroma Color®’s patented G2 and G3 technologies represent a breakthrough in the plastics industry. By combining the dispersion quality of liquid color with the ease and efficiency of pellets, G2 and G3 achieve vibrant, uniform colors at lower letdown ratios. This means manufacturers benefit from cost savings without sacrificing quality.

To explore how G2 and G3 can transform your production, visit: Chroma Color® G-Series.

About Chroma Color® Corporation
Chroma Color® delivers unparalleled color solutions for industries ranging from packaging to healthcare. With a focus on innovation and customer satisfaction, our G-Series technology and strategic growth have established us as industry leaders for over 50 years. Learn more at www.chromacolors.com.

Chroma Color®® Expands Footprint with West Coast acquisition of Spectra Color

chromacolorstg on December 20, 2024

Chroma Color® and Spectra Color logos

<12/20/2024>, McHenry, IL: Chroma Color® Corporation (“Chroma Color®®” or “Chroma”) continues to grow its manufacturing footprint along with its portfolio of colorant and additive technologies with its recent acquisition of Spectra Color, Inc. (“Spectra Color” or “Spectra”) a custom manufacturer of colorants and pre-colored resin compounds. Spectra also manufactures a proprietary resin primarily made from linear low-density polyethylene, predominantly used in the rotational molding industry.

Located in Corona, California, Spectra is a leading provider of masterbatch and color-matching services with custom blending capabilities. Founded in 1976, they have supplied the plastic industry with high quality thermoplastic compounds, colorants, additives, and value-added resins for over 45 years. Spectra serves diverse end-markets, including medical, healthcare, agriculture, consumer products, among others.

Spectra CEO, Bob Shedd, said, “We are thrilled to join forces with Chroma Color®. Chroma’s strong market reputation and shared vision for the business make this partnership a perfect fit. By combining  our technological expertise, we can deliver a powerful competitive advantage, enhance performance, and create even greater value for our customers.”

“Chroma Color®® is dedicated to driving growth through both organic initiatives and inorganic growth opportunities. The acquisition of Spectra Color underscores our commitment to expanding our geographic reach and enhancing our product offerings to better serve our customers,” stated Joe Herres, Chroma Color® Corporation, CEO. “The entire team is fully prepared to support Spectra’s customers during this transition, and we are confident they will experience significant value from Chroma’s extensive capabilities and resources.”

Chroma Color®®:

Chroma Color® Corporation is a leading specialty color and additive concentrate supplier serving diverse markets, including wire and cable, packaging, healthcare, pharmaceutical, consumer products, among others. Chroma Color®’s growth strategy includes a deep focus on organic growth as well as inorganic growth through several strategic acquisitions over recent years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its market-leading colorant, has delivered high value to customers for more than 50 years. chromacolors.com

Chroma Color® Corporation Introduces New Capability to Mold 3D Samples for Enhanced Color Visualization

chromacolorstg on November 21, 2024

Chroma Color® Sample Program

Chroma Color® Corporation, a leading supplier of innovative color concentrates, is proud to announce a new capability that revolutionizes the way customers can experience and evaluate color options. Moving beyond traditional flat color chips, Chroma Color® now offers the ability to mold samples, showcasing their colors in a more dynamic and realistic 3D form.

This advancement allows customers to see how colors appear on an actual sample, providing a comprehensive view of hues, effects, and undertones in real-world applications. By moving from standard step chips to molded samples, Chroma Color® enhances the decision-making process, ensuring clients have a more accurate understanding of how their chosen colors will look on finished products.

“Our new molded color samples offer a significant advantage for our customers,” said James Walsh, VP of Technology, Chroma Color® Corporation. “It’s all about providing a more tangible, three-dimensional experience to better meet the creative and functional needs of our clients.”

For more information on how Chroma Color®’s new sample bottle capability can benefit your project, contact us here: https://chromacolors.com/contact-us/

Download this product pdf: https://chromacolors.com/wp-content/uploads/2024/11/Chroma-Colors-3D-Sample-Program-2024.pdf

About Chroma Color®

Chroma Color® Corporation is committed to delivering exceptional color solutions for a variety of industries, including packaging, consumer goods, and healthcare. With a focus on innovation and quality, Chroma Color® continuously pushes the boundaries of what’s possible in color technology.

Chroma Color®’s growth strategy includes robust organic and inorganic growth through nine acquisitions over three years. Chroma’s extensive technical leadership, manufacturing expertise, and its game-changing G-Series colorant, has delighted customers for over 50 years.

The Power of G2 Color Concentrates for Large Plastic Molded Parts: A Game-Changer for Construction, Utilities, and Material Handling Markets

chromacolorstg on August 26, 2024

Chroma Color® G2 for large construction products

In the world of construction, utilities, and material handling efficiency, durability, and cost-effectiveness are paramount. Chroma Color® Corporation’s G2 color concentrates have emerged as a game-changer, providing a solution that not only enhances the aesthetic appeal of large -molded parts but also significantly reduces overall costs.

Unmatched Effectiveness

G2 color concentrates are designed to deliver superior performance in large-scale molding applications. Their advanced formulation ensures consistent and vibrant colors, enhancing the visual appeal of products ranging from construction equipment to safety gear and utility components. The high pigment load in G2 concentrates ensures excellent color strength and uniformity, even in the most demanding applications.

Chroma Color® UV additives

In addition, Chroma Color®’s G2 color concentrates can be enhanced with UV additives, providing superior protection against the harmful effects of UV rays from the sun. This added UV stability ensures that colors remain vibrant and do not degrade quickly, extending the lifespan and aesthetic appeal of large -molded parts used in outdoor environments.

Cost Efficiency

One of the standout features of G2 color concentrates is their ability to lower overall production costs. The concentrates are engineered for high dispersibility, meaning they blend seamlessly into various polymers, reducing the amount of colorant needed. This efficiency translates into cost savings on raw materials.

Additionally, G2 concentrates:

  • Minimizes the need for frequent color adjustments,
  • Reduces downtime
  • Enhances production efficiency.

Versatility Across Markets

Chroma Color® G2 for Material handling products

Chroma Color®’s G2 concentrates are versatile and adaptable, making them ideal for the diverse needs of the construction, safety, and utilities markets. In construction, they are used to mold durable and visually appealing components like pipes, fittings, and housing materials. The safety industry benefits from the high visibility and durability of G2-colored safety gear, ensuring compliance with safety standards while maintaining cost-effectiveness. In utilities, the concentrates contribute to the production of robust and reliable parts such as electrical enclosures and water management systems.

Environmental Benefits

Beyond cost and performance, G2 color concentrates align with sustainability goals. Chroma Color® is committed to environmentally responsible manufacturing practices, and G2 concentrates are formulated to minimize waste and energy consumption during production. This eco-friendly approach not only benefits the environment but also appeals to companies striving to meet their sustainability targets.

Conclusion

Chroma Color® Corporation’s G2 color concentrates are a testament to innovation in the field of large-scale molding. Their effectiveness, cost efficiency, versatility, and environmental benefits make them an invaluable asset in the construction, safety, and utilities markets. By choosing G2 concentrates, manufacturers can enhance their product offerings, streamline production processes, and contribute to a more sustainable future. Learn more at https://chromacolors.com/products/g-series/

Chroma Color®® Exhibiting at Compounding World 2024 Booth # C1526

chromacolorstg on July 3, 2024

Chroma Color® Compounding World 2024

Chroma Color® Corporation is a leading specialty color concentrate supplier serving diverse markets, including wire and cable, packaging, healthcare, pharmaceutical, consumer products, and others. With the acquisition of Epolin, Chroma is also the recognized leader in the near-infrared (NIR) absorptive dye industry, producing proprietary blends to suit the eye protection and light management sectors. Stop by booth C1526 to talk to the Chroma Color®® about our color concentrates and masterbatches that includes G-Series, UltraPET, ChromaPCRPET, ChromaNIR, Bio-Compostable option, and more.

The Compounding World Expo is being held in Cleveland, OH, on November 13-14, 2024. Cleveland is the plastics hub of North America and this event caters to the entire compounding supply chain where you can network with peers, gain insights from experts, and explore cutting-edge exhibits – all for FREE. To register visit: https://na.compoundingworldexpo.com

Also you can gain a broader perspective with the co-located expos: Plastics Extrusion World Expo, Plastics Recycling World Expo, and Polymer Testing World Expo that offer cross-industry insights. Our dynamic conference program features technical presentations, industry debates, and insightful seminars across four dedicated theaters.

Essential Guide to Color Concentrates

chromacolorstg on June 4, 2024

According to a report authored by Research Nester, the global color concentrate market will achieve a 7% CAGR during the 10 year-period of 2017-2027. This growth will lead to a projected market value of $6.5 Bn by 2027. The growing demand originates from various end-use industries including consumer goods, packaging, construction, and automotive. The packaging industry sub-segment continues to lead the growth demand for color concentrates.

https://www.researchnester.com/reports/color-concentrates-market/1149

What Are Color Concentrates?

Historically the most common form of Color Concentrates (a.k.a. masterbatches) are colored plastic pellets.  These concentrated colored pellets are typically built to contain 15-50% of specially selected pigments and additives.  The remainder of the recipe is a blend of carrier resin, process aids and binders to support consistency within the virgin base resin.

The initial consideration when designing a plastic component is ensuring the base resin AND the color concentrate are suitable for the selected forming process. Common process examples include injection mold, blow mold, injection stretch blow, compression mold and extrusion.

Why? 

Each process example will introduce different performance stresses.  For example, during the injection molding process the selected resins, pigments, dyes, and additives must withstand extreme thermal heat, along with increased shear heat generated as the molten material is injected into the mold.

The combined Resin/Color Concentrate blend must also be suitable for its environment. It might need additives to screen out ultra-violet rays, or antioxidants and other stabilizers to protect against polymer degradation, which can lead to discoloration and product failure.

 

Alternate Path… 100% Pre-Color Compound

Although not largely used, 100% Pre-Color Compound is considered the easiest path to achieve a colored plastic component.  Pre-Color Compound provides the desired end-use color already incorporated within the base resin. This eliminates the need for material blending on the production floor. Pre-Color is often used for very small-size molded components, as the 100% use rate eliminates potential part-to-part color variation.

However, this convenience comes at a very high overall cost and often requires keeping considerable inventory on-hand due to typical industry minimum order requirements. Even with good forecasting, there is a looming threat a program reaches the end of its sales cycle before the pre-color compound inventory is fully depleted.

Color Concentrate Technology Options

The two most widely available choices for Color Concentrates (masterbatches) are either Pellet or Liquid delivery systems.  The question for processors becomes, which is the better option?

Both technologies provide different advantages and challenges.  Below is a brief overview of both liquid and traditional pellet options, followed by the introduction of new pelletized color technology solutions.

Liquid vs Pellet

LIQUID Colorant for manufacturing plastic products: 

Advantages:

  • Effective at extremely low use rates, best suited for tints
  • Less heat history than pellet concentrates
  • Coloring costs can be lower than conventional pellet color 

Challenges:

  • Specialized pumps are required
  • Several pigment and additive limitations
  • Production interruptions caused by container changeover
  • Screw slippage at high use rates, particularly with opaque and pearl
  • Limited application with engineered polymers
  • Not suitable for extrusion blow molding of HDPE bottles
  • Increased housekeeping issues related to spill cleanup and special storage of dedicated hoses
  • Limited shelf life due to product separation, leading to increased costs and wasted color
  • Issues with sustainability due to wasted/residual product and packaging that often requires landfill disposal which is a hidden additional cost

Plastics Technology Article

 

PELLET Colorant for manufacturing plastic parts and products:

Advantages

  • Pellets are easy to handle and can be dosed accurately through readily available volumetric and gravimetric feeding systems
  • Excellent dispersion
  • Reduced housekeeping and maintenance

Challenges

  • Conventional pellet colorants are typically more costly than liquid colorant due to high let down ratios (LDR)

Ideally, a winning program requires a colorant format that provides all the Advantages… without any of the Challenges.

 

Chroma Color® G Series

Introducing Chroma Color® Corporation’s patented G-Series technologies.

Chroma’s G2®, UltraPETTM and G3® technologies provide vibrant, long-lasting colors essential to meet end-user demands within a convenient Pellet format at the price point in-line with Liquid.

Chroma Color® G-Series

Key Attributes of G2® Color Include:

  • Patented carrier system technology
  • G2® provides substantial Cost-to-Color savings
  • Highest loadings of Organic and Pearlescent Pigments in the industry
  • Highest loadings of UV and AO custom colors in the industry
  • G2® can provide greater than 10% cycle-time reduction
  • Reduced environmental impact, resulting from a decrease in production energy, packaging materials, and CO2 emissions

Chroma Color® Transparent

Chroma Color®’s G Series for Packaging Applications

Key attributes of UltraPET®

Color Include:

  • Innovative proprietary carrier system
  • UltraPET® technology allows for component processing at much lower temperature than conventional PET pellet concentrates. Lower process temperatures enable molders to significantly reduce potential heat stress on the pigments and dyes
  • UltraPET® offers exceptionally high loadings of Pigments and Dyes, allowing processors significant economic benefits from low use rates
  • The extremely low use rates (LDR) provided by UltraPET™ can often eliminate the need for drying and recrystallization common in conventional PET pellet concentrates
  • UltraPET® concentrates are available in Mini-Beads for applications sensitive to color dispersion, particularly low-level Tints. Mini-Beads provide higher pellets/gram, increasing pellet distribution, promoting faster incorporation rates, leading to improved color dispersion
  • UltraPET® concentrates are resistant to alcohol and can be formulated in both non-FDA and FDA compliant packages
  • UltraPET® pellet concentrates reduce housekeeping costs compared to the difficulties associated with liquid color
  • NEW – Chroma Color® innovation has developed a unique UltraPET® explicitly designed for use with recycled materials. UltraPET PCR allows brand owners to further increase the levels of PET PCR within their package, supporting increased Sustainability Goals.

 Key attributes of G3® Color Include:

  • Patented manufacturing process technology
  • G3® manufacturing process can be utilized across all major polymers AND carrier systems (standard, G2® or UltraPET™) providing processors the ultimate cost-to-color savings opportunity
  • G3® achieves a further 20% (or more) increased pigment loading levels in polyethylene and polypropylene – without compromising pigment dispersion
  • G3® offers formulations with 40-45% loading of dyes in HIPs, PET, Nylon, Crystal Styrene and Acrylic
  • G3® offers formulations with 50+% pearlescent pigment loadings, nearly doubling the historical industry standard of ~30%

Summary:

As your team reviews various color concentrate options or establishes new performance standards for your plastic products, turn to a trusted colorant supplier to guide you through the process. Chroma Color® Corporation can support your successful product launch, with easy processing, and adherence to all environmental and regulatory requirements… using unique patented technologies that enhance aggressive cost conscience programs.

About Chroma Color®:

Chroma Color® Corporation is a technology-leading specialty color and additive masterbatch supplier delivering critical aesthetics, technical innovations, and sustainable solutions to plastics processors and brand owners. Chroma Color®’s growth strategy includes robust organic and inorganic growth and having made six acquisitions over the last three years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its game-changing colorant and light management technologies, have delighted customers for over 50 years. https://chromacolors.com/

 

Chroma Color® Corporation Acquires Approved Color LLC.

chromacolorstg on May 9, 2024

5-9-24, McHenry, IL: Chroma Color® Corporation has acquired Approved Color LLC. a manufacturer of color concentrates and masterbatches in the Northeast.

Founded in 1975, Approved Color has provided quality chromatically matched colorants to the plastics industry. Much of the colorants that Approved Color creates are used in the manufacture of children’s toys, clothing, cookware, food containers, bottles, and other applications.

“In our experience, readiness is paramount in acquisitions. You must always be prepared to seize opportunities as they arise, as you never know when you’ll encounter a company like Approved Color LLC.,” states Joe Herres, CEO, Chroma Color® Corporation. “We are very proud of our acquisition team’s unwavering dedication that has led us to add another high-quality color concentrate and masterbatch manufacturer to enrich our portfolio for our customers.”

Chroma Color® is committed to growing our custom color business through both organic and inorganic activities. The acquisition of Approved Color further bolsters Chroma Color®’s strengths in supporting our customers. The entire team is fully prepared and ready to support Approved Color customers during this time of transition and confident their customers will realize immense benefits from Chroma Color®’s wide range of capabilities.

Chroma Color®:

Chroma Color® Corporation is a leading specialty color and additive concentrate supplier serving diverse markets, including wire and cable, packaging, healthcare, pharmaceutical, consumer products, among others. Chroma Color®’s growth strategy includes a deep focus on organic growth as well as inorganic growth through several strategic acquisitions over recent years. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its market-leading colorant, has delivered high value to customers for more than 50 years. chromacolors.com.


Chroma Color®® Announces New Chief Executive Officer Joe Herres

chromacolorstg on April 17, 2024

®Chroma Color® Joe Herres CEO
Chroma Color® Corporation, leading formulator and supplier of specialty color and additive concentrates and IR absorbing and modifying dyes with an extensive manufacturing footprint throughout the United States, has appointed Joe Herres as Chief Executive Officer effective April 17, 2024 replacing Shruti Singhal. Joe Herres, Chroma’s new CEO commented, “I am very excited to take the leadership role in a business I love and, in an organization, made up of incredibly dedicated and talented team members. Having been the Vice President of Sales and Marketing at Chroma for the past 15 months, I see great opportunities to continue our journey with our customers in helping them grow their business which in turn strengthens Chroma’s ability to partner even more effectively”.
 
 
 
Arsenal Capital Partners Operating Partner and company Chairman George Abd commented, “we are pleased to have Joe take this leadership role bringing with him decades of industry experience and proven success leading and growing businesses. Joe’s deep experience in the plastics industry with a diverse background in polymers and manufacturing processes and his passion for the customer make him uniquely qualified to lead Chroma to the next level. Joe’s strong track record of providing leadership and execution led to exponential growth and market expansion at Spartech, LLC under the ownership of Arsenal and other private equity firms. Joe previously worked for Spartech Corporation both as a public and private business for nearly 20 years and has also worked for Avient (formerly PolyOne). Joe attended Washburn University’s Business Administration and Management program. We want to thank Shruti Singhal for his dedication in leading the organization over the past two and a half years and wish him the best in what we are sure will be a successful next step in his career.”
 
 
 
Chroma Color®®: Chroma Color® Corporation is a leading specialty color and additive concentrate supplier serving a diverse range of markets, including packaging, healthcare, pharmaceutical, wire, cable, consumer products, and others. With the acquisition of Epolin, Chroma is also the recognized leader in the near infrared (NIR) absorptive dye industry producing proprietary blends to suit the eye protection and light management sectors. Chroma Color®’s growth strategy includes robust organic and inorganic growth including nine acquisitions. Chroma’s extensive technical leadership and manufacturing expertise, coupled with its game changing colorant and light management technologies, have delighted customers for over 50 years. Chroma Color® Corporation is an Arsenal Capital Partners portfolio company. For more information, please contact us: https://chromacolors.com/contact-us/